Don’t Editorialize
More than once my mouth and sense of humor has gotten me in, well if not trouble, at least in bad spots.
All too often I forget to hook that filter between brain and mouth.
I was working at the Country station, KDEO, AM940. I was the midnight to 6 am man, Friday to Saturday and Saturday to Sunday.
You don’t expect many listeners between 4am and 6am, least of all on Sunday morning, and never any members of the station management.
On that shift, you usually don’t have any commercials, except PSA’s, from 3-5 am and your 1st actual commercial is usually 5:10am or so.
It was a taped commercial, for Snapple, and at the end I had to deliver the tag line, live, “Snapple, made from the BEST stuff on earth”. But that brain-mouth filter didn’t fall into place fast enough and I added an additional line, “If you want something made out of STUFF.” With a whole lot of emphasis on the word stuff.
When the station phone rang I looked and it was 5:13am Sunday morning. I answered and the program director said, “We don’t editorialize commercials. Clear?”
Got that message loud and clear.
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